客座博客寫作（Guest Blogging）是一種對(duì) B2B 和 B2C 企業(yè)都極具成效的內(nèi)容營(yíng)銷策略。如果操作得當(dāng)，客座文章不僅能幫助你提升品牌認(rèn)知度、增強(qiáng) B2B 推薦計(jì)劃的效果，還能提高 SEO 排名，并為你的網(wǎng)站帶來(lái)大量精準(zhǔn)流量。事實(shí)上，有一家初創(chuàng)企業(yè)通過實(shí)施客座博客策略，在不到一年的時(shí)間里，將月訪問量從 0 提升到五位數(shù)。

不過，想要讓其他博客接受你的投稿并不容易。如果你的投稿郵件無(wú)法在眾多郵件中脫穎而出，投稿過程可能會(huì)非常艱難。以下是經(jīng)過實(shí)踐驗(yàn)證的郵件主題行和博客投稿郵件模板，可用于你的外聯(lián)推廣。

什么是 Guest Post客座文章發(fā)布？

Guest Blogging（客座博客寫作）是一種內(nèi)容營(yíng)銷方式，指的是在第三方網(wǎng)站或博客上撰寫并發(fā)布文章。這種方式對(duì)雙方都有益：發(fā)布方能夠提供更多有價(jià)值內(nèi)容來(lái)吸引受眾，而投稿者則可以借此提升品牌影響力。通常，投稿者會(huì)選擇與自身行業(yè)相關(guān)的網(wǎng)站，以實(shí)現(xiàn)以下目標(biāo)：

• 提高品牌曝光度、認(rèn)知度和可信度
• 吸引網(wǎng)站流量，獲取優(yōu)質(zhì)潛在客戶
• 建立相關(guān)外鏈，增強(qiáng)搜索引擎權(quán)威性

Guest Post外聯(lián)郵件標(biāo)題確定

以下是一些可用于投稿郵件的主題行示例，幫助你提高打開率：

Guest Post聯(lián)系郵件內(nèi)容模板

如何利用這些模板？先把這些模板單個(gè)復(fù)制到chatgpt中，然后輸入下列提示詞：

請(qǐng)你根據(jù)下列模板為我寫作outreach郵件模板

我的名字：

我的公司：

我想要投稿的文章話題：

#模板1

Hi [Name],

This is [Your name] from [Company name], and I’m dropping you a line to see if you’re accepting new guest bloggers. I write about [topics] and thought an article about [relevant topic] would be a good fit for your blog.

Here are some examples of my latest guest posts:

[Blog post link 1]
[Blog post link 2]
[Blog post link 3]

The post will be 100% original, written just for your blog, and will not be posted elsewhere. I would appreciate an author bio with a live link back to my site. If you’re interested in this cooperation, please get back to me.

Thanks,
[YOUR SIGNATURE]

#模板2

Hi [Name],

[Your name] here from [Company name]. I’m reaching out to check if you are accepting content from guest contributors on [Blog name].

We are trying to establish ourselves as a helpful, trustworthy brand, and we think the best way to do that is through quality content. We’ve already been featured in some respectable publications like [Example 1], [Example 2] and [Example 3], just to name a few.

If you do publish content from guest authors, I would love an opportunity to be one of them. Here are some topics that I could cover:

[Topic 1]
[Topic 2]
[Topic 3]

I don’t mind discussing additional topics if you don’t think these are a good fit for your audience.

Looking forward to your thoughts,
[YOUR SIGNATURE]

#模板3

Hey [Name],

I’ve got a great idea for a post that I believe would do well on [Blog name]. Are you looking for more contributors to write for your blog right now? If so, I’d love to send some original content your way.

I’m already writing regularly for [Blog name 1], [Blog name 2], and [Blog name 3]. Here are a few of my latest posts:

[Blog post link 1]
[Blog post link 2]
[Blog post link 3]

Let me know if you are interested – and I’ll send you some topic ideas.

Thanks,
[YOUR SIGNATURE]

#模板4

Hey, [Name]!

[Your name] here from [Company name]. I’m a huge fan of [Blog name], and I’ve really been enjoying your writing. In fact, I accomplished [whatever you accomplished] from reading your blog post: [link to their blog post].

I know you’re busy, so I’ll be quick. I’m reaching out because I had some ideas I think the [Blog name] audience would love, and I was wondering if you’d be open to a guest post. Here are the topics I could write about:

[Topic 1]
[Topic 2]
[Topic 3]

To give you an idea of my writing style, here are some of my recent posts:

[Blog post link 1]
[Blog post link 2]

Thanks for your time and consideration! I can’t wait to hear back from you.

Cheers,
[YOUR SIGNATURE]

#模板5

Hello [Name],

My name is [Your name]. I know you probably receive tons of emails every day, so I’ll keep it short.

I see that you publish some really great content about the topics like [topic 1] and [topic 2]. I am writing a well-researched, data-driven, and in-depth blog post on [topic] which might be a great addition to your blog.

Here are a few samples of my recently contributed guest posts to other blogs:

[Blog post link 1]
[Blog post link 2]
[Blog post link 3]

Do you mind if I send you the draft so you can see if it’s a good fit for [Blog name]?

Looking forward to hearing from you.

Thanks,
[YOUR SIGNATURE]

#模板6

Hey [Name],

My name is [Your name], and I’m the content creator at [Company name].

I noticed you have amazing contributors on [Blog name], and I was wondering if you still accept guest bloggers.

It’s great that you only work with unique and valuable contributions. In fact, I am ready to keep up that standard. To give you an idea of the quality I can bring to the table, check some of the posts that I have written for other blogs:

[Blog post link 1]
[Blog post link 2]
[Blog post link 3]

If I look like someone you can accept as a contributor, I’d love to write a post on any of the following topics that I believe could be a perfect fit for your blog:

[Topic 1]
[Topic 2]
[Topic 3]

Whichever topic you choose, I’ll be happy to write well-researched content, supported with facts, stats, and screenshots.

Let me know what you think. I’m excited to hear back from you!
[YOUR SIGNATURE]

自己聯(lián)系Guest Post Vs 聘請(qǐng)Guest Post外鏈服務(wù)商

自己聯(lián)系Guest Post博主的確能節(jié)省中介費(fèi)用，但過程十分繁瑣，需要耗費(fèi)大量時(shí)間篩選網(wǎng)站、寫郵件、跟進(jìn)溝通，且對(duì)方開出的價(jià)格未必有優(yōu)勢(shì)。同時(shí)，還需自行撰寫高質(zhì)量稿件并承擔(dān)被拒風(fēng)險(xiǎn)。相比之下，聘請(qǐng)專業(yè)的Guest Post外鏈服務(wù)商則更高效。他們擁有穩(wěn)定的網(wǎng)站資源和議價(jià)能力，通常通過批量采購(gòu)大幅壓低單篇成本。

此外，服務(wù)商往往提供代寫文章、保證上線、售后處理等一站式服務(wù)，既省時(shí)又省心，對(duì)于沒有太多外鏈經(jīng)驗(yàn)或時(shí)間有限的企業(yè)來(lái)說，是更具性價(jià)比的選擇。